The advertising market today is not the same as it was 20, 15, 10, or even 5 years ago. The world has changed, which includes the marketing world. We’re spending more time online, particularly on social networking sites such as Facebook, even if we like it or not :-] And while you’re here be sre to check out How TO: Set up Facebook in Order to Promote Yourself Effectively

So this is a post covering Advertising for the Next Now Generation – Facebook ads are especially useful because they target a smaller, and potentially more likely, market for your products by focusing on factors such as location, age, education, etc., while weeding out the least likely customers. (more…)

An astonishing use of Google Maps and satellite sight for this short Satellite film “Because Hunting� illustrating a track race in the town of New York. It is about a production and realization of the Honest company especially for the Psst edition! Not It one.

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The demand for good web design is increasing, revealed a recent Webcopyplus online poll. Almost 25% of web users indicated “poor visual presentation” as the number one element that drives them away from websites. Only 6.6% of web users who participated in a similar 2007 online poll indicated “poor visual presentation” as the main reason to abandon a website. That equates to a 267% increase during the two-year period.

Our web content specialists believe the increased desire for quality design comes from the fact that Internet users have become increasingly sophisticated. Consequently, more of today’s Internet users understand that a well designed website makes it possible to achieve more, with less time and effort.

A total of 318 web users were asked what’s most likely to drive them away from a website.

• 50.9% indicated “slow load times”
• 24.8% noted “weak web copy”
• 24.2% specified “poor visual presentation”

In the 2007 poll, 51.2% of 258 participants indicated “slow load times” and 42.2% noted “weak web copy” as their biggest turn-offs. (more…)

It’s not clear if the new homepage is live for everyone yet, but here’s a screenshot:

The latest homepage seems to de-emphasize the trending topics, and instead focus on popular users, in the form of tweets and the “who’s here� section. That would seem to represent a compromise between exerting editorial control over trending topics (which I’ve proposed) and painting Twitter in the right light to outsiders.

Source: Mashable

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As designers and developers our clients are our business, so a key part of being successful is cultivating a healthy relationship with them. We are usually so caught up with the “project-in-project-outâ€� mentality, we forget that one of our greatest assets as freelancers is a reoccurring client. In this 3rd article of Client Tactics series, we will discuss the reasons for managing existing clients. We will also see how to manage them effectively. (more…)

Socialwok, a product that ads a social layer to Gmail and other Google products, was justintegrated as a partner in Google’s recently launched Google Apps Marketplace. At last year’s TechCrunch50 conference, Socialwok made a big splash, winning the award for best demopit startup and launching its enterprise-friendly, FriendFeed-like layer for Google Apps. The web-based application was praised for launching a social network that wrapped around the very unsocial Google Apps. And the startup just launched a gadget to allow users access all the features of Socialwok without leaving Gmail. Today, Socialwok is becoming more than just a collaboration platform; the startup is integrating with Facebook, Twitter, Google Buzz, and RSS feeds to allow users to tap into their outside social networks within Socialwok.
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It’s happened again. Another week, jam-packed with expert insights, has flown by. You’ve probably caught a few of the week’s essential resources, but there’s always that chance you missed something that could transform your social media or business strategy.

Here, we don’t like to take those chances, so we’ve gathered up the week’s essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week.

Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side.

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The World Wildlife Fund’s now annual Earth Hour campaign is great way for individuals to take a stand against climate change. Something as simple as switching your lights off for one hour can make a visual statement of your support for the global sustainability movement.

Begun back in Australia in 2007, last year’s event saw such world famous landmarks as the CN Tower in Toronto, the Golden Gate Bridge in San Francisco, Rome’s Colosseum, and The Eiffel Tour flick the switch on their illumination, not to mention the millions of people across the world who did the same on a smaller, but no less important scale.

Earth Hour 2010 takes place today, Saturday, March 27th at 8:30 p.m. your local time. As well as turning your lights off for the allotted time, here are some other social ways you can show your support for Earth Hour.
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It’s no secret that we don’t like Internet Explorer 6 (IE6), the outdated 10+ year old browser still used by 15-25% of people on the web. Last year, we called for IE6 to die so that the web could move on with new innovations such as HTML 5. (more…)

The Tweetdeck dev team has been busy over the holidays, bringing us version 1.3 of the iPhone application. It consists mostly of minor improvements, but there’s one cool feature: geotagging and inline maps in the tweet detail screen.

Of course, to have your tweets tagged with your current location, you must enable geo-tagging in the settings; iPhone’s GPS will do the rest. The coolest new feature is definitely “View on mapâ€�, which lets you see all the geotagged tweets from a certain column on a Google Map, and zoom in on them to get more info. (more…)