Has it ever occured to you how successful companies with strong brands manage design?

I came across this article which is an in depth study and interview by Design Council UK with full case studies on companies such as Starbucks, Yahoo! and Sony - on the tools and processes which these companies have developed and adopted to support their creative departments.

Take the time to visit http://www.designcouncil.org.uk/en/About-Design/managingdesign/Eleven-lessons/ and read up on how these companies achieve competitive advantage through design.  

A must-read for all designers and managers!